Friday, 15 October 2010

Personas

Name: David Jones
Age:20
Role: Web Design Student
Education: Second Year Student
Image Required

Personal:
In a relationship
Living with parents
Very web-savvy

Work:
Works for Sports Direct as a sales assistant
worked at company for a year and a half
works part time

Goals:
Wants to be in a successful job after university
wants to earn more money

Issues:
Feels under pressure to develop his career
Needs to justify training courses attended
has a very clear view of what he is looking for, and being web-savvy, is extremely comfortable with using the web to achieve this end



Name: Phil Batty
Age:20
Company: Force-7
Role: Director
Image Required

Work:
Works for Force-7 as a Director
Started company whilst attending school
Worked at company since starting it in 2006

Goals:
Wants to lose the 16-24 age bracket within the company
Wants to employ five head managers based in, research, marketing, office, new media and ...
Increase the skill of employees
Wants the company to be a national niche brand in six months times
Wants the company to be working for known brands in a years time

Issues:
Wants to leave the company in a high quality when planning to leave
Wants to work in social care within five years time